Billion Dollar Baby

How is it that we find ourselves living in an age with so many products specifically in the cosmetics realm. Hundreds of years ago only the elite could get their hands on products that helped with one’s appearance and overall skin health. In modern times that is no longer the case. We all have been brought up in affluent societies which have broken down the barrier of the class structure. Sure there is still inequality and whether that is just or not is up for debate but in the United States you are free to go to a store and buy whichever shampoo or lipstick you want provided you have the money.

The cosmetics industry is a billion dollar business and it is built on the western ideal of beauty. We want to stay young forever and cannot fathom our appearance wilting away. So we willingly hand over our paychecks for expensive shampoos and creams that offer us the dream of younger skin and smoother faces. There is evidence to show that certain cosmetics will actually do that and the thing is we are realizing more and more that natural may be best for us. That is because for centuries that is what our ancestors have used. They used oils that they extracted form leaves and nuts and berries. These natural concoctions allowed them to protect themselves from various things like skin disease and sickness. People back then were not as interested in looks although there seemed to be a definite need for some form of attraction. If we were to go back there we would probably be rather disgusted. They didn’t shower as often and the smell was probably repugnant. We tend to think that things have always been the way they are now and that is just not the case. We have forgotten where we have come from and it has made us have high expectations. That is why the cosmetic industry is so huge. We expect to stay young forever and we will dish out copious amounts of money to achieve this goal.


This is not to say you can’t prevent premature aging, you can. When you keep your skin moisturized with things like coconut oil and castor oil you can keep your skin smooth and healthy. But the honest truth is that we all grow old and our skin loses elasticity. We must come to grips with this cold hard fact. We want to live longer without the consequences involved with living that long. That technology has not been invented yet but when it has I’ll write about it. For now we are relegated to using natural cosmetics and shampoos from places like MapleHolistics.comthat protect our skin and hair in the short term. There is no stopping companies from producing cleaner and more natural soaps and lotions and the market is only getting more and more saturated. At this point it comes down to clever marketing and a know-how of how consumers shop in order to become leaders in the pack.

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